“We launched a wellness push, and the people who needed it never heard of it.”
A campaign goes out to everyone.
MyCity reaches the people who need it, and knows whether they came.
Broad campaigns reach the residents who were already engaged. MyCity targets the people a topic is for, and closes the loop with who actually took part.
The segments the topic is meant for, and how engaged they are today.
Classes, clinics and activities in the places those residents already use.
The right message, in the right language, on the channel that works.
Who took part, who came back, and who is still missing.
Publish, register and check in every city event, from one calendar to every channel.
Courses, classes and cohorts with seats, waitlists, fees and completion.
Book rooms, fields, shelters and park sites online, with rules and approvals.
One question, asked inline, to the residents whose answer changes the decision.
A card and front door for one group: seniors, families, employees, newcomers.
Residents choose what to hear about, and can answer back. Two way, in their language.
See this challenge for your own city.
Not a better report. A smaller gap.
Request your City DNA and see which of these challenges matter most in your city.